At Fieri, we all have stories to tell of the challenges we've overcome - some physical, some emotional and some even life-threatening. But these experiences are more than just great stories - they're a way to inspire transformation in others.

Coupled with our world-class training, we know how to create directly relatable experiences that challenge individuals & teams, preparing them for working in demanding business environments.


Our people

Sandy Hennis

Sandy Hennis is part of the record breaking Ice Maiden team, the first all female team to ski coast to coast across Antarctica using muscle power alone, covering 1704 Km in 61 Days. She has led teams in a variety of environments and believes in pushing herself and helping others to achieve their full potential.



Lachlan Bucknall

Senior Associate

Lachlan is a highly experienced leader who has been operating in some of the worlds most challenging and remote environments for over 15 years as an army officer, expedition leader and as a ski and mountaineering instructor. With this varied experience he is highly adept at developing people both in leadership and team member roles.


Adam Conlon

Adam is a former Army Officer with experience of leading soldiers on extraordinary missions across uncharted areas of Afghanistan. His adventures continued after the Army leading a team to assist with the disaster response effort in the Caribbean in wake of the recent hurricane devastation. He feels privileged to be able to share not only his excitement of the extraordinary places he has been to but the extraordinary behaviours of the people he has led and uses these experiences to help others develop.


Laura Penhaul

Laura is a role model to men and women having led the first all-female team to row the Pacific Ocean setting 2 world records, rowing nearly 9,000nm in 9 months. She fully understands the importance of honesty, integrity and resilience when building high performance teams. She is also incredibly gifted at understanding the importance of supporting individuals to achieve team goals.


Andy Grant

Andy served in Iraq and Afghanistan before becoming medically discharged due to an IED attack. Since then, Andy has lived each day like it was his last: He has broken the world record 10km speed for a single leg amputee, and has recently been selected to join the Adaptive Grand Slam team - the first disabled team in history aiming to summit the highest mountain on each continent and walk to the North and South Poles.



Our partners


Martin Hewitt

A Sandhurst graduate, Martin’s career in the Parachute Regiment was cut short after his right arm was paralyzed in a shooting. He’s now leading the ever first disabled team to climb the highest mountain on each continent, and reach both the North and South Pole. He co-founded Fieri and his endeavours and ethos are at the heart of programme development.



Tony Harris

A former British Army Captain, Tony completed six operational tours in Northern Ireland, Iraq and Afghanistan - where he was very seriously injured leading his team. He put together the first ever disabled team to compete in the Dakar Rally and took a gold medal in Sitting Volleyball at the 2014 Invictus Games. He delivers Evolution, Resilience and Wellbeing training for Fieri, and his motivational talks have taken him all over the world.


James Robinson

James attended the Royal Military Academy Sandhurst, serving in Kosovo and Iraq as a Platoon Commander in The Princess of Wales’s Royal Regiment, followed by several years in the commercial world in both consultancy and operations management.  He subsequently spent seven years in the Education sector, having qualified with a PGCE, and latterly focussed on mentoring and training new teachers.  He is a Level 2 RFU qualified rugby coach of a men’s team, and sits on a school Governing Body.


Matt Johns

Matt served as an Army officer completing three tours of Afghanistan. As well as instructing future Leaders at the Royal Military Academy Sandhurst, he was part of the initial team developing the Afghan National Army Officer Academy in Kabul. Matt has an academic background in communication, leadership and management, giving him the essential skills and experience needed to design and deliver Fieri’s services.


Chris Smith

Chris trained at the Military Academy Sandhurst and served in Northern Ireland, Borneo, Belize and Gibraltar as well as training officers at the Kings Division depot in York. After the Army he enjoyed a highly successful business career, working and advising at executive level all across the world. Chris has a passion for sports, particularly Rugby, and is experienced in Executive coaching, Leader Development and Change Management. He considers the opportunity to coach people a responsibility and a privilege.