The challenge

VP plc is a leader in equipment rental, operating in the UK and internationally. 

Its senior leadership team was functioning with fragmented relationships, inconsistent leadership capability and cultural barriers including silos, false harmony and low confidence in handling pressure and difficult conversations. 

Against a backdrop of significant organisational change, the business needed a values-based leadership intervention that could rapidly build trust, cohesion and self-awareness, while strengthening the behaviours required to lead effectively in complex, high-pressure environments. 

The solution

Fieri designed and delivered a bespoke, two-phase senior leadership programme combining evidence-based theory with immersive, high-pressure practice. 

Phase 1 focused on behavioural reset, developing self-awareness, communication, emotional intelligence and team dynamics.

Phase 2 placed leaders into challenging, real-world scenarios with rotating leadership, values-in-action and structured feedback. 

Delivery drew on multidisciplinary expertise spanning sport psychology, military leadership and crisis response. 

The results

• 10/10 likelihood to recommend 

• 10/10 coaching; 9/10 content helpfulness 

• Rapid cultural shift with increased trust, openness and psychological safety 

• Reduced silos and stronger collaboration across the senior team 

• Improved communication, decision-making under pressure and feedback quality 

• Significant personal impact, with leaders reporting increased confidence, motivation and clarity around leadership identity 

• Exceptional cohesion, with participants describing “years’ worth” of trust built in days