Our task

Develop unique training experiences for the Premier League's coach-training programmes.

Our approach

The Premier League's ECAS training programmes were created to nurture the elite football coaches of the future. To help, we put them through their paces mentally and physically, using basic military skills to put them under pressure and test their abilities in communication, high performance teamwork and leadership – all essential skills for coaching.

Using our stories and experiences, we created numerous challenging environments that had parallels in their world, including logistical problems such as running an operations group in a fictional humanitarian crisis.

These 'real scenarios' immediately identified the different ways in which they tackled problems under pressure. And it helped highlight behaviours that weren't useful for them to change moving forwards. Importantly, we demonstrated what they'd learned back to them and how these skills and experiences could help them lead groups more effectively.

Our results

This is an enduring programme that has run for the last four years. In that time, the Fieri experience has become a milestone in the coaches' development. The feedback has always been overwhelmingly positive, with the coaches and heads all tell us that they've learned something powerful about themselves. That's what we like to hear.

I thought it was a fantastic programme, challenging and fulfilling all at the same time. Certainly a life-changing and life-defining experience.