Adrian Moorhouse and Dr Austin Swain laughing together against a teal and dark blue gradient background. Moorhouse, bald and wearing a grey quarter-zip top, is on the left; Swain, wearing glasses and a white shirt with dark jacket, is on the right.

Adrian Moorhouse and Dr Austin Swain join the Fieri Team


Helping organisations navigate change and develop winning cultures has long been a cornerstone of Fieri’s success. This mission has received a significant boost with the addition of Adrian Moorhouse MBE and Dr. Austin Swain to the team. These highly regarded professionals bring unparalleled expertise and a proven track record in organisational transformation and performance development, further solidifying Fieri’s reputation as a leader in consultancy and leadership training.

Driving Innovation in Organisational Change and People Development

Since its founding in 2012, Fieri has quickly grown into a trusted provider of workforce development and transformation services. Operating in 22 countries across diverse industries such as manufacturing, pharma, financial services, professional services, technology, and professional sport. Notable clients include The Premier League, Astra Zeneca, Capital One, GSK, Alvarez and Marsal, and Zeiss.

The firm’s offerings span from leadership apprenticeships and graduate programmes to senior executive coaching and change management support.

Fieri’s innovative approach, particularly in changing workplace behaviour and enhancing performance, is bolstered by its partnership with Edinburgh Napier University, exploring the use of AI to improve learner and organisational needs analysis. With operations in both the UK and US, Fieri delivers global services in multiple languages.

Strengthening Senior Leadership Support

The appointment of Adrian and Austin is a strategic move to enhance Fieri’s ability to cater to senior leaders navigating complex organisational challenges. Co-founder and Managing Director Matt Johns shared his excitement about the appointments:


“The addition of Adrian and Austin to the team encapsulates Fieri’s move towards supporting senior leaders in developing and implementing changes to strategy and culture. They bring incredible expertise, a wealth of experience, and a deep understanding of what drives elite performance in people and organisations.”



From Lane4 to Fieri: Transforming Organisations

Adrian Moorhouse, Olympic gold medalist and co-founder of the highly successful leadership and management consultancy Lane4, brings a unique blend of performance psychology and leadership expertise. Reflecting on his decision to join Fieri, Adrian said:


“Fieri’s commitment to delivering impactful work that transforms lives, deepens team connections, and drives meaningful organisational change resonates deeply with me, both personally and professionally. With over a decade of success built on strong client relationships, quality of delivery, and measurable impact, it’s an exciting time to join the team and help grow and expand Fieri’s senior
leadership offering.”


Similarly, Dr. Austin Swain, a former lead sport psychologist for England Men’s Rugby and co-founder of Lane4, highlighted his enthusiasm for the innovative work being done at Fieri:


“Fieri’s approach to developing organisations and people is impressive and impactful. I’m excited to help amplify their work and bring their innovative methodologies to an even wider audience.”

Austin also emphasised his admiration for Fieri’s forward-thinking design and the measurable impact it has on organisations:

“Their innovation in design is remarkable, and I look forward to taking it to the next level.”


With the addition of Adrian and Austin, Fieri is poised to expand its influence and enhance its ability to help organisations achieve sustainable transformation. Their collective experience in performance psychology, strategic change, and leadership development will undoubtedly make Fieri an even more compelling partner for organisations navigating today’s challenges.

As Fieri continues to innovate and grow, these appointments signal a clear commitment to delivering high-impact results for its clients, cementing its position as a leader in organisational change and people development.

If you would like to know more about how these changes impact how we can work with you then get in touch with us.